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"You, My Friend, Are a Brand"
Your future depends on YOU. But how much do you know about crafting yourself into a Brand?
Polytechnic
“Every new beginning comes from some other beginning’s end.” - Seneca
University
“The beginning is the most important part of the work.” - Plato
BrightMinds 2018: Polytechnic and University Edition
Contents
Polytechnic Features
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All Features
Great Eastern Life Assurance
JLL Property Consultants
Kaplan Higher Education Academy
Land Transport Authority
LASALLE College of the Arts
Management Development Institute of Singapore
Ministry of Defence
Ministry of National Development
Nanyang Technological University
National University of Singapore
NetLink Trust
Republic of Singapore Air Force
FRANK by OCBC
Attorney-General's Chambers
Republic of Singapore Navy
Singapore Civil Defence Force
Singapore Institute of Technology
TMC Academy
University Features
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All Features
Central Provident Fund Board
Great Eastern Financial Advisers
Immigration & Checkpoints Authority
Land Transport Authority
Ministry of Defence
Ministry of National Development
Republic of Singapore Air Force
Republic of Singapore Navy
Singapore Civil Defence Force
Cover Story
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Part I: “You, My Friend, Are a Brand.”
Part II: SWOT Analysis on Your Personal Brand
Part III: Turning Weaknesses into Strengths
Part IV: Secret Weapon of Soft Skills - Communications